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A heavy cola, cinnamon flavoured drink bottled under license from Pepsi Beverages International. The Brand is world-renowned and is promoted under the tag line - ASK FOR MORE. The Ask For More attitude is about getting more out of life to the fullest. It is about putting as much effort into what makes you happy today as into what will benefit you tomorrow. The Ask For More tag line is about building an emotional link with teens: Pepsi has "more" of what teens look for in a cola, ultimately owning the holistic cola experience and, through Ask For More, elevating Pepsi to the level of teen icon.
www.pepsico.com
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